Azerbaijan Bank Training Centre

Duration	4 half-days
Target Group	Managers & Specialists of Marketing Department Branch Managers
Modules	Introduction Module 1 Definition of marketing Role & tasks of marketing in bank Concept of marketing Strategic marketing Module 2 Marketing strategy Product strategy Price strategy Distribution channels strategy Promotion strategy Marketing process Market segmentation 4P & 4C principles in marketing Marketing Mix Module 3 Planning of marketing activity Marketing complex Strategic marketing plan Operational (annual) marketing plan Marketing budget Module 4 Market research Market research process Types of market research New product development New product development process Advertisement & PR Control of marketing activity Implementation & monitoring of advertisement plan Implementation & monitoring of PR plan Implementation & monitoring of marketing research plan Product lifecycle monitoring
Expected Results	At the end of the course the participants will know the following: definition of marketing & its role in business management, concept of marketing strategy & identification of marketing planning process, market segmentation & its relation to marketing activity, marketing strategy development of annual marketing plan, development of advertisement & PR plan, determination of marketing budget, 4P & 4C principles in marketing, definition of marketing mix, various methods of market research & identification customer base, importance & types of marketing researches, control & monitoring in marketing activity.