EBRD TAM/BAS (Turn Around Management & Business Advisory Services) Programme in Azerbaijan and the Azerbaijan Bank Training Centre launched a training program titled "To Optimize your Business within the Crisis Framework – Improve your Marketing and Sales Skills!" for small and medium size enterprises operating in Azerbaijan.

EBRD TAM/BAS (Turn Around Management & Business Advisory Services) Programme in Azerbaijan and the Azerbaijan Bank Training Centre launched a training program titled "To Optimize your Business within the Crisis Framework – Improve your Marketing and Sales Skills!" for small and medium size enterprises operating in Azerbaijan. Started in January 2010, the 40 hours practice oriented training program includes the following 4 topics:

1.          Marketing & Sales

2.          Development of New Products

3.          Promotion & PR

4.          Sales Techniques

The objective of the training program is to transfer the marketing and sales techniques needed by small and medium enterprises operating in Azerbaijan during the current period of economic recession. The knowledge and skills they will learn will help their companies survive and thrive in these difficult times.

The first topic of the training programme, “Marketing & Sales”, has already been delivered, and attended by the managers of 16 companies. In this course module, the subject of the organization of marketing & sales activities was presented, using actual case studies of two companies and come up with practical recommendations.